Wednesday, 16 May 2018

Garage Sale Tips for Garage Sale Success

You can become a garage sale guru.

Written by Robyn T. Braley

Brand specialist, writer, speaker

Your basement is filled with treasures. Well, you call them treasures. Your spouse calls them junk. There are so many things taking up so much space in your basement or garage there is no clear path to – well – anywhere!

Your family jokes about submitting your name to The Hoarders TV Show thinking you would be a perfect candidate. The mood has become serious as you’ve noticed secretive glances between your adult children signaling the idea is no longer a joke.

Bowing to pressure, you agree to having a sale. It is then that the branding urges take over. I’m a brand specialist. We will brand our sale.

Full Disclosure

I admit it. I’m a garage sale junkie. My wife and I have been known to get up on a sunny Saturday, pick up a breakfast sandwich at McDonalds, and head out garage saling. We end the day in a trendy little coffee shop siping lattes and discussing our new treasures.

Thursday, 3 May 2018

Unleash the Power of Sponsorship and Maximize your ROI

Written by Robyn T. Braley 

Sponsorship can add power and energy to your brand. Whether you are motivated by philanthropy, public relations or advertising, understanding the subtleties can result in a sponsorship experience second to none.

There are four questions every sponsor and organizations being sponsored must ask before joining hands to skip down the sponsorship trail.
  1. Is there synergy between your company and the cause or event your are about to sponsor?
  2. What are your goals?
  3. How will you achieve them?
  4. What could go wrong?
What could go wrong indeed! If the goals of your company and the organization you are about to sponsor are not perfectly aligned, trouble may lie ahead. And that is trouble with a capital "T".

Begin by discussing and understanding what each others expectations are. Are they compatible?

What rights do sponsors have? What are the boundaries?