Thursday, 4 May 2017

Why You Need Quality Content for Social Media Success. 21 Tips!

Written by Robyn T. Braley

Businesses feel pressure to leap into the world of social media. Don't get me wrong, if your company is not active on social media, time is passing. The question is, "Where do we start?"

In this series, I go back to the basics to provide knowledge that will help you make the leap. All platforms - FaceBook, Twitter, LinkedIn, Blogging - require content. In this post, I explain what it is and why content is the engine that drives social media. My goal is to help you to choose content that is relevant and will provide value to your digital communities. 

Social media is central to online communication and relationship building. 
  • Increase company awareness
  • Build tangible online communities
  • Promote company activities
  • Position your company within the community
  • Communicate with customers, suppliers and within circles of influence 
  • Attract new customers. 
Millennials live in a world driven by social media. However, more people of every age group are becoming social media users. In fact, there are seasoned users in every age group. 

Monday, 30 January 2017

How to Reduce the Time it Takes to Properly Manage Social Media

Written by Robyn T. Braley

You know you should do it. But, you've been putting it off for all of these years. You have a personal Facebook page and know social media can be addictive. Yes Virginia, if not done properly, it can be a complete time waster. 

As you think about the time required to launch and manage a social media program for your business, chills may run down your spine! I'm here to tell you, it doesn’t have to be like that.

Relax. There's hope. I'm here to tell you, it doesn’t have to be like that.

Before going further, let's ask this question, "Why does my business need social media as part of it's brand program?" 

The answer is simple. Social media has become part of the fabric of doing business. 
According to one source, 60% of the buying decision process is completed before a sales rep is ever contacted or you go into a place of business. The potential customer, employee, supplier or other person of interest has checked out the product or company online.

My kids never buy anything before thoroughly checking it out online. I’ve been with them in a retail store when they’ve used their phone to compare a competitor’s product. My son-in-law is a master at comparative shopping.