Thursday, 12 June 2014

10 Reason Why Video Production Makes Sense. Its about the Brand

Robyn Braley in action producing a Unimark Creative Video
Lights, Camera, Action

Written by Robyn T. Braley
News flash! Video is a highly effective way to tell your story because it provides the next best thing to being there. You can look potential customers in the eye and speak directly to them. Robyn draws from his experience producing videos for Unimark Creative clients.

The Big Question; Why
Now that I have stated the obvious, let’s get down to the basics. Why does video make such good sense as a marketing tool?

I'm glad you asked. There are hundreds of great 'how-to' videos and blogs. They teach script writing, performance, and lighting. Some tell how to create effective backdrops. Others provide useful audio and video recording tips. 

Some have great information - but are poorly produced. Admit it. You've seen them! 

However, what few fail to address is 'why' you should go to all of the trouble. And, whether you are producing video's with a high end production company or with your Ipad, a quality product requires careful thought.