|William J. McDonald|
Refining Principles and Values Into Simple Language
Written by Robyn T. Braley
Ideas to help you move your business to new levels of success.
Have you written a set of principles and values that can be shared with your team? It doesn't have to brain science. In fact, there are powerful examples that have stood the test of time.
So, what exactly are your values and principles? They are guidelines for how to act, to conduct business, to treat customers and live out your mission. They are what drives your business and defines who you are.
Sometimes we over think what should be an easy explanation of why we do what we do. We complicate describing what we want to be known for. There are excellent examples of principles that were written decades ago and have stood the test of time.