|Creating a branded elevator speech.|
Eight Tips for Creating an Elevator Speech that Works
Written by Robyn T. BraleyThe other day I was asked the question, “What’s an elevator speech?” It’s not what you think.
It’s certainly not a spontaneous political speech given by a candidate in an elevator packed with victims praying the door will open at the next floor – make that any floor. Neither is it a motivational speech designed to “lift” the sales team to new levels of peak performance.