Friday, 20 September 2013

Going Up! The Selling Starts With a Powerful Elevator Speech

Creating a branded elevator speech.

Eight Tips for Creating an Elevator Speech that Works

Written by Robyn T. Braley

The other day I was asked the question, “What’s an elevator speech?” It’s not what you think.

It’s certainly not a spontaneous political speech given by a candidate in an elevator packed with victims praying the door will open at the next floor – make that any floor. Neither is it a motivational speech designed to “lift” the sales team to new levels of peak performance. 

Saturday, 7 September 2013

Crisis Media - The Good, The Bad, and The Very Ugly

Crisis Media Skills For Leaders

14 Tips for Media Response in the Midst of a Crisis

Written by Robyn T. Braley

The National’s Peter Mansbridge, Global TV’s Dawna Friessen, and CTV’s Lisa Laflamme are in the lobby with their camera crews. In the parking lot fronting your head office complex is a gaggle of newspaper, radio and TV reporters.

Mobile trucks are parked across the street where technicians are busy locking onto satellite signals. Just when you think it can’t get worse, in walks Anderson Cooper from CNN. Great, now the story has developed legs and gone global.