|How to creating a branded elevator speech.|
Eight Tips for Creating an Elevator Speech that Works
Written by Robyn T. Braley
The other day I was asked the question, “What’s an elevator speech?” The answer is, it’s probably not what you think it is.
It’s certainly not a spontaneous speech given by a political candidate in an elevator packed with victims praying earnestly that the door will open at the next floor. Make that any floor.
Neither is it a motivational speech designed to “lift” the sales team to new heights of peak performance.