Thursday, 1 August 2013

Re-branding the Pig and the Cow


Re-branding the cow!
Re-branding the  Cow

Nine Indicators that It is  Time to Rebrand

Written by Robyn T. Braley 

I am still asked the question at my seminars. “What is a brand?” Usually the question comes from an older person, but, surprisingly, I also hear it from people in their twenties.

I’m not surprised. The word is thrown around in different ways and in different contexts. No wonder there is confusion.

Crises Communication; Managing the Risk

When Lightning Strikes
Written by Robyn T. Braley
No matter how much time you spend creating a Crises Communication plan, you are never fully prepared when the unthinkable happens. You can never know how deeply the devastation will cut into your soul until it happens to you.

As you try to assess the degree to which your business has been destroyed while standing waist deep in  liquid filth, a crises communications plan may not be the first thing that comes to your mind.