Tuesday, 31 December 2013

What Makes An Effective Website - Understanding Online Fundamentals

Raymond Shores RV Resort

Part 2 of 2; Online Presence

Written by Robyn T. Braley

In Part 1 discussed the 3 elements of online marketing. I also explained the 4 steps that must be taken to develop meaningful relationships with your customers; know, like, trust and engage.I ended with my easy to understand definition of branding.   

An effective online presence is imperative in 2014. People search for products, services, locations and other relevant information online. They buy cars, make hotel registrations, seek manufacturing services, source drillbits or look for jobs. If you can’t be easily found, you are not in the game.

A dynamic, engaging site that loads quickly, is easy to navigate and clearly demonstrates your products or services will invite visitors to want to learn more. First impressions are where you start building meaningful relationships with your customers.  

Wednesday, 6 November 2013

Creating a Company Crisis Communication Plan; What You Need to Know


Robyn Braley Speaks at BUILDEX Calgary

Questions that must be answered before the unthinkable happens. 


Written by Robyn T. Braley

Updated May, 2016

I speak at business conferences about various aspects of communications and branding. My presentation, 'Crisis Communication; Managing the Risk' always draws an overflow crowd. 

Why? Having a plan is usually ... shall we say ... in the big picture plan ... but is often put aside due to more pressing issues. However, a well written plan is the one thing that could save property and, most important, lives when disasters strike. 


Canmore, Alberta floods of 2013
In my seminar, I show images of recent Canadian disasters that forever changed thousands of lives in a few short hours. 

The photos are sobering. The audience becomes very, very quiet.

After showing photos of the 2013 flood in Canmore, Alberta, a man raised his hand. He pointed out his house in one of the images. Due to the rapid erosion of the river bank, it had been on the brink of collapsing into the raging waters.


Disaster Knows no Boundary

A crisis can strike at any time to anyone in anyplace. Disaster knows no boundaries. 

Monday, 28 October 2013

How to Write Effective Emails for eNews Campaigns

eNews icon
Designed by UniMark Creative

16 Tips For Writing Better Emails 

Written by Robyn T. Braley

Writing emails that bring results requires thought and discipline. eNews, or electronic news letters, are a great way for small business-to-business companies to accomplish a number of goals. 

I know, I know. You hate going through a deluge of emails every morning. You claim you never look at them before hitting delete. That is the downside. However, if you think about it, I'll be there are some you check more than you realize, especially from companies you know.  

Monday, 21 October 2013

Hands On Democracy In Action

Being Politically Active Helps You Become Part of the Solution

Written by Robyn T. Braley

Hands On Democracy In Action was written as an Op Ed piece for the Calgary Herald. It addresses voter apathy, low voter turnouts, and gives 8 reasons why everyday citizens should get into the game.  

Calgary, AB; It is finished. Finito. Terminé. Last week we learned who was in and who was out as the deadline for nominations passed. This past weekend municipal candidates popped the clutch at all levels. Bring it on, baby.

Close To the Action
Municipal elections are the most hands on of all democratic processes. Political futures are shaped for a lifetime of community service because the grass roots level provides a realistic understanding of how democracy works. Alberta candidates are in races to become our Mayors, City or Town Councillors, School Board Trustees, County Councillors, and Reeves.

Friday, 20 September 2013

Going Up! The Selling Starts With a Powerful Elevator Speech

Creating a branded elevator speech.

Eight Tips for Creating an Elevator Speech that Works

Written by Robyn T. Braley

The other day I was asked the question, “What’s an elevator speech?” It’s not what you think.

It’s certainly not a spontaneous political speech given by a candidate in an elevator packed with victims praying the door will open at the next floor – make that any floor. Neither is it a motivational speech designed to “lift” the sales team to new levels of peak performance. 

Saturday, 7 September 2013

Crisis Media - The Good, The Bad, and The Very Ugly


Crisis Media Skills For Leaders

14 Tips for Media Response in the Midst of a Crisis

Written by Robyn T. Braley

The National’s Peter Mansbridge, Global TV’s Dawna Friessen, and CTV’s Lisa Laflamme are in the lobby with their camera crews. In the parking lot fronting your head office complex is a gaggle of newspaper, radio and TV reporters.

Mobile trucks are parked across the street where technicians are busy locking onto satellite signals. Just when you think it can’t get worse, in walks Anderson Cooper from CNN. Great, now the story has developed legs and gone global.

Thursday, 1 August 2013

Re-branding the Pig and the Cow


Re-branding the cow!
Re-branding the  Cow

Nine Indicators that It is  Time to Rebrand

Written by Robyn T. Braley 

I am still asked the question at my seminars. “What is a brand?” Usually the question comes from an older person, but, surprisingly, I also hear it from people in their twenties.

I’m not surprised. The word is thrown around in different ways and in different contexts. No wonder there is confusion.

Crises Communication; Managing the Risk

When Lightning Strikes
Written by Robyn T. Braley
No matter how much time you spend creating a Crises Communication plan, you are never fully prepared when the unthinkable happens. You can never know how deeply the devastation will cut into your soul until it happens to you.

As you try to assess the degree to which your business has been destroyed while standing waist deep in  liquid filth, a crises communications plan may not be the first thing that comes to your mind.