|A solid handshake is the first step towards|
forming a relationship.
Written by Robyn T. Braley
I’ve said it before and I’ll say it again. I’m a
habitual networker. I just can’t stop. I network everywhere I go.
Why? Because I have made business connections
that resulted in contracts at every kind of event you can name.
The purpose of networking is not to collect a pocket full of business cards. It is to connect and begin a conversation that will lead to forming some level of relationship.
Networking is an inexpensive but highly effective marketing tool. It is a great way to build your personal or company brand.
For some, networking is natural and easy. For others, it is one of the most frightening exercises you can imagine.